The Price Is Right: 3 steps to making sure you’re making money!

Have you given intentional thought to the way you price your products? How do you know how much (if any) money you’re making on each product you sell? Is your pricing structure worth the time and energy you put into what you create or is it time to raise your prices?

If you haven’t already, it’s time to put give some thought to your pricing structure. 

While this task may seem daunting, we have good news! Michelle from @MadeByMichelleCo is an expert in pricing handmade goods and has put together a simple yet informative Mini-Course to teach you how to price your products effectively. So, without further ado, let’s learn from Michelle!


Hello! I’m Michelle of Made by Michelle, a children’s apparel and monogram shop. I’m also a mama to two very little boys who inspired the creation of this little shop (do you know how hard it is to find cute boy clothes??). 


We’re all experts in our crafts here. However, if you have opened shop already you know that owning a small business is MUCH more than creating your products. How do you price your items?

Are you actually *making* money? What are all those Etsy “fees?” And what about custom requests? Should you charge more?

These are some of the questions we’re going to look at today, including how to calculate your profit margin-- basically, a percentage that shows how profitable something is compared to how much it sells for. By the end, you’ll be ready to set up a few simple spreadsheets to organize your expenses and calculate your profitability!

Take a deep breath, and open up a good, old-fashioned Excel spreadsheet or use Google Sheets (my preference) to organize all this information. 

1. Calculate your expenses

First, you’re going to need to calculate your expenses. Make a list of all the supplies you normally buy in one column (vinyl, t-shirts, fonts, supplies for my Silhouette Cameo, etc.) For each item you’re going to calculate how much it costs you per unit and put that in the next column--either for 1 item, cost per square inch, or “lifetime” costs.

Some of these will be easy to calculate, but then there’s the more discreet supplies that you absolutely use and pay for that are harder to quantify per unit

2. Find your production cost

Now you can easily calculate the cost of producing each item you sell.

Spreadsheet 1.png

If you sell on Etsy, don’t forget to include the fees involved with that! Each listing costs $.20 to publish. If that listing sells, you’ll pay an Etsy transaction fee of 3.5% (5% after July 15) of the sale price and a Payment Processing Fee of 3% (including tax and shipping costs)+ $.25 (in the US). 

3. So how profitable am I??

Here’s where it gets fun-- we’re going to find your profit margin! Profit margin is the percentage of your revenue that you get to keep. The formula for this is: (Revenue-Costs) divided by Revenue or (Gross Profit)/Revenue. Huh? Help me out here...

Is your profit margin low? Consider upping your costs. If your margin high but you don’t sell much? Maybe it’s time to lower your price a bit. What if your profit margin is good and you’re making regular sales? Well done—your prices are probably spot on! 

Why does this even matter? Great question. To learn how to price your products in even greater detail and to figure out how it applies to your shop, get Michelle’s ENTIRE Mini-Course for FREE! 

Simply click the button below to subscribe, free for 30 days (cancel anytime)!
You’ll receive Michelle's mini course, her live Facebook Q&A, and all previous mini-courses as well. Wooohooo!

Wowing your customers with your packaging!

The way you package your products matters.

Don’t believe us? Think about how you feel when you receive a package from Amazon—a big brown box with a smile on it. It’s a simple touch, but it reminds you of who the package is from and that the company cares. Ever purchased something from Tiffany and Co.? If so, you might have wondered if they spent more on the packaging, than the jewelry itself!


Having great packaging for your handmade products has a ton of bonuses. And while it's likely an added expense, it’s worth it.  Check out the 6 tips Chelsie, owner of Avery Rose and Company, uses to create great packaging for her handmade business!


Hello there!

My name is Chelsie and my handmade shop is Avery Rose & Company, named after my little girl, who is the inspiration behind the things I create. 

You might think, well I already made the sale so what's it matter?? I promise it DOES matter! Once, I had a woman purchase a shirt from my shop and after she received it, she wrote me a message on Etsy saying that she had to buy a second one just because she loved how cute it was packaged! 

One of the best parts of shopping handmade is receiving the package in the mail and seeing that the seller took as much pride in the packaging as they did in the product itself. This does not have to be costly.  In fact, I’m going to tell you how to make it adorable AND inexpensive!

1.        Use packaging that represents your brand.

2.        Make sure the product is safe and secure. 

3.        Write (yes, hand-write) a small note. 

4.        Include a coupon code.

5.        Include care instructions.

6.        Make sure to use an envelope that matches your brand.

Want access to the entire mini-course, “Wowing your customers with your packaging!" and a LIVE Facebook Q&A with Chelsie? Click here to subscribe to HelloLoveHandmade, free for 30 days! You’ll receive Chelsie’s mini course, her live Facebook Q&A, and all previous mini-courses as well. Wooohooo!

Instagram Stories

Instagram Stories have been around for a while now. Are they worth spending the extra time on? Will they drive traffic to your shop? When stories were first introduced, Instagram took some flack as a copycat of Snapchat. Copycat or not it’s hard to deny that Instagram Stories have grown tremendously since their inception.



Since adding Stories to Instagram, users are on the platform longer and more frequently

  • Those under the age of 25 spend more than 32 minutes/day on IG
  • Those over the age of 25 spend more than 24 minutes a day
    • Both groups spend 15-21 of those minutes on STORIES! 

So what's a Story anyhow? 

Instagram Stories are photos and videos that vanish after 24 hours. They don’t live in the typical feed and, instead, are found at the very top of a users Instagram screen. 

Pictures move in a carousel, each with a duration of 5 seconds while videos can last anywhere between 1 and 15 seconds. Instagram also has a “Live” feature built into stories. We’ll talk about this another day, though. 

Stories are a great feature for brands to gain more exposure, give a glimpse of their shop behind the scenes, and share quick and fun content to their following. Better yet, by using stories, brands can avoid using yet another platform (such as Snapchat). Even more, Stories give brands a place to create more content without bombarding their follower’s feeds and are way more discoverable through Instagram search than are standard posts. 

5 Steps to an Instagram Story: 

  1. Get to the right place. :) 
    • Go to your profile page and click on your shop icon or go to your main feed and click on the camera icon on the top left corner.
  2. Choose your format: Type, Live, Normal, Boomerang, Superzoom, Rewind, Hands-Free, and Stop Motion. Be on the lookout for more, too. Instagram is constantly adding fun new ways to use stories! 
    • Want to use existing media from your camera roll for your story? Simply swipe up and your camera roll will appear. 
  3. Upload or record great content
    • A product shot, selfie, boomerang of you working behind the scenes--make it fun!
  4. Add filters, text, stickers, and more.
    • Simply choose from the tools at the top right of your screen.
  5. Click the "+" button to finish your Story! 

Want FREE access to the entire Course: Instagram Stories: Part 1 with step by step tutorials PLUS membership to our private Facebook Group, live Q&A’s with Kendahl (founder of HelloLoveHandmade and LittleAmpersandCo), an in-depth resource section, and more. Oh, and did we mention you get all past and present mini-courses as well? 

*After 30 days, pay just $4.99/month. Cancel anytime.

Auto Post to Instagram!

You can finally schedule content to auto-post to Instagram! 

Its' been a long time coming. In fact, many thought it never would: the ability to schedule content to auto-post to Instagram! Now, before you get too excited, there are a few things to know 

  • Only business profiles have this feature
  • Content cannot be scheduled directly though Instagram. Instead, you must use a social media content manager such as Hootsuite
  • Videos cannot be auto-posted, but can still be scheduled with a push notification
  • Images must be between 4:5 and 1:91:1 ratios

So how do you schedule your content to auto-post? 


Step 1

Set up a business profile on Instagram.

Not only does this allow you to auto-post, it also give you a ton of perks such as analytics and the ability to run ads!

Step 2

Sign up with a social media content manager.

Check out this list of a few content managers which have the ability to auto post: 

  • Hootsuite
  • Iconosquare
  • Sprout
  • Schedugr 
  • Hopper
  • LATER (coming soon) 

Step 3

Schedule your content, then forget about it! 

OK--don't really forget about it. You'll still want to engage with those who comment on the content you no longer have to post yourself. :) That said, this new feature is sure to save you TONS of time on social media management for your handmade biz! 

Want FREE access to the entire BONUS-Course: Instagram Auto Scheduling with step by step video tutorials PLUS membership to our private Facebook Group, live Q&A’s with Kendahl (founder of HelloLoveHandmade and LittleAmpersandCo), an in-depth resource section, and more. Oh, and did we mention you get all past and present mini-courses as well? 

*After 30 days, pay just $4.99/month. Cancel anytime.*


Instagram profiles are far too often left untouched, unedited, and unmanaged.

Who looks at them anyway? While there are no specific metrics (yet) showing the percentage of Instagrammers who visit business profiles, here are a few important things to remember: 

  • 80% of Instagram users (over 600 MILLION people) follow at least one business. 
  • Profiles are the only place (for accounts with less than 10k followers) to include a clickable link. 
  • Instagram has shown how important profiles are to business by including profile views in their business and individual post analytics. 

So how do you use your Instagram Profile to it’s fullest potential? 


Let’s start by breaking it down into three parts:  

  • Bio: 150 characters telling who you are
  • Business Info: Your portal from Instagram to everything else 
  • Picture: Brand yourself! 

1. Bio: Here's the thing, you have just 150 characters to tell your story. Make those characters count!

  • A simple formula anyone can follow:

Your shop's tagline
Current sales or specials
Contact information
A link to your online storefront

2. Business Information: This is where the only clickable links in all of Instagram can be found. (Have 10,000+ followers? You can toss links in your IG Story too!  We’ll touch on that another day, though).

  • Website: This is obvious, right? If you have a website, link it here. Make sure to test your website link in your profile to make sure it works. Remember, this link is the only chance most shops have to get their followers from the Instagram Account onto their website! 
  • Page: This is a link to your Facebook Page. You're required to have a Facebook Page in order to have a Business Facebook Account on Instagram. If you’re the admin on multiple Facebook Pages, be sure you’ve chosen the correct page as Instagram gives you the option to choose any of them. 
  • Category: There are a LOT to choose from. Make sure you choose what best makes sense for your business. 
  • Email/Phone/Address: Email is the only piece of contact information which is required by Instagram. However, depending on your business model, adding your phone number or address could be beneficial—especially if you run a brick and mortar location. 

3. Profile Photo: Don’t underestimate how important this little circle is. Your Profile Photo is the first visual representation of your brand your followers will see. 

  • Shape: Let’s start with the obvious…it’s a circle. We repeat, it’s a circle. 
  • Size: Even when viewed on a computer, your Profile Photo is pretty small. Make sure you choose something that isn’t too busy, cluttered, or crowded. 
  • Branding: Have a logo? Use it here! Make sure to leave some buffer in-between the sides of your logo and the edge of the circle, though. 

Want FREE access to the entire Mini-Course: YOUR INSTAGRAM PROFILE MATTERS PLUS membership to our private Facebook Group, live Q&A’s with Kendahl (founder of HelloLoveHandmade and LittleAmpersandCo), an in-depth resource section, and more. Oh, and did we mention you get all past and present mini-courses as well? 

*After 30 days, pay just $4.99/month. Cancel anytime.*

WRITE Copy Your Instagram Followers Will Engage With 

Most social media platforms limit your characters. Although Instagram’s limit is gigantic (2200 characters), only the first few lines of what you write is shown to your followers unless they click to see more. Why? Because if you don’t captivate your followers in the first few lines of text, the words beyond likely don’t matter. 


Instagram's algorithm favors posts with high engagement. In other words, when you get lots of comments, likes and saves, Instagram will show your post to more users and possibly even place your post on the Explore Page! 


So how do you write copy for Instagram your followers will want to read and, more importantly, engage with? Use these 8 tips and watch your engagement grow!

1. Value your followers more than yourself.

Spend less words talking about you and your shop and more words talking about your follower. 

2. Tell your followers how your product will make their life better. 

You know how your products will positively impact others, but your followers likely don’t. Don’t shy away from telling them! 

3. Write for clarity over creativity. 

In an attempt to be creative, you run the risk of losing all clarity. You might be surprised how simple clarity can lead to sales. 

4.  Call your followers to action. 

Don't assume your followers know what you want them to do--tell them!

5. Tell a story. 

Everyone loves a good story. Your followers are no exception. 

6. Use hashtags.

Hashtags quickly make your content visible far beyond your followers and bring in a whole new audience to engage with your content. 

7. Toss in some emojis. 

According to, the use of emojis leads to 47.7% more interactions on Instagram--woah! 

8. Go beyond your brand. 

Your brand is the main thing, but the face behind it is important too! Don’t be afraid to give your followers a glimpse into your life outside of the brand. 

Want FREE access to the entire Mini-Course: Copy Your Instagram Followers Will Engage With PLUS membership to our private Facebook Group, live Q&A’s with Kendahl (founder of HelloLoveHandmade and LittleAmpersandCo), an in-depth resource section, and more. Oh, and did we mention you get all past and present mini-courses as well? 

*After 30 days, pay just $4.99/month. Cancel anytime.*