67% of people consider image quality when making a purchase online.*
Woah! Having great product photos, then, is a must. Don't fret, we're here to help.
The best news, you don’t have to be a pro (or have professional equipment) to take awesome photos. This month in HLH Monthly we’re learning how to take and edit stellar product photos regardless of what kind of camera you have. Not a member of HLH Monthly? Click here and grab your first month FREE with code "FirstMonthFree".
Not quite ready? That's OK, too. Below is a sneak peak of this month's content. Take a look and learn the types of product photography your handmade shop needs!
- Stock: This is the most basic product photo. A stock photo is an image of your product on a white background. Even though this photo is pretty simple, it still has purpose!
- Curated: Curated photos are a step above stock photos but don’t include people! Styled flat lays, a clean desk display or a fun vignette all fall into this category.
- Lifestyle: Insert people (or animals if that’s your thing) here. The most important part of lifestyle photos is seeing your products in use by happy, smiling people…or cats.
- *BONUS* Sell-fie: Wait, what? I thought this was about product photography? Well, it is. You are part of your brand. Perhaps, the most important part. People will buy a great product. But they will be a FAN of a great company. So, let your community see you. Let them see behind the scenes of your products. Let them into your life (appropriately, of course). So, yes, post a sell-fie that "sells", get it? ;)
Here's a great example, from our friends @wilfredwax, showcasing the same product in 3 different product photo types. And, a fun "sell-fie" giving their customers a little peek behind the scenes of their husband+wife candle shop!
Great product photography is not about having the trendiest, showiest displays and vignettes. It's about knowing how to use some basic photography skills to showcase your products in a way that makes your shoppers feel a need for your product in their life.
So, what are you waiting for? Get full access to this month's content in HLH Monthly for FREE (use code "FirstMonthFree") and learn how to take and edit great product photos.