You can finally schedule content to auto-post to Instagram! 

It has been a long time coming. In fact, many thought it never would: the ability to schedule content to auto-post to Instagram! Now, before you get too excited, there are a few things to know 

  • Only business profiles have this feature
  • Content cannot be scheduled directly though Instagram. Instead, you must use a social media content manager such as Hootsuite 
  • Videos cannot be auto-posted, but can still be scheduled with a push notification
  • Images must be between 4:5 and 1:91:1 ratios 

So how do you schedule your content to auto-post? 


Step 1

Set up a business profile on Instagram.

Not only does this allow you to auto-post, it also give you a ton of perks such as analytics and the ability to run ads!

Step 2

Sign up with a social media content manager.

Check out this list of a few content managers which have the ability to auto post: 

  • Hootsuite
  • Iconosquare
  • Sprout
  • Schedugr 
  • Hopper
  • LATER (coming soon) 

Step 3

Schedule your content, then forget about it! 

OK--don't really forget about it. You'll still want to engage with those who comment on the content you no longer have to post yourself. :) That said, this new feature is sure to save you TONS of time on social media management for your handmade biz! 

Have questions about how to set this feature up for your handmade biz? Shoot us an email at